Beer Price Posting

The Price Posting Unit (PPU) is responsible for processing the filing of malt beverage price schedules, beer brand registration, and territorial agreements.  The unit also processes applications for Certificates of Compliance, Out-of-State Beer Manufacturer Certificates, and Out-of-State Distilled Spirits Shipper’s Certificates.

This page contains information that will assist licensees with statutorily required filings with the Department. 

Beer Price Posting Update

September 25, 2020

We are in the final phases of development and testing to ensure that the system is working in a manner that is compliant with California law and is also intuitive for our licensees to use.  We anticipate that the testing will be completed at the end of October.  When testing has concluded, we will add the finishing touches to the system and notify the affected licensees of the timeline for implementation.

If you have not submitted the contact information to be used to access the new system, please contact the price posting support team at PPS@abc.ca.gov.     

June 5, 2020

ABC continues to forge ahead on a new electronic Price Posting system to better serve your business needs.

ABC mailed a letter to licensees required to post beer prices in January with instructions that will eventually allow access to the new system. If you have not received an instruction letter, and are one of the following license types, please contact us at PPS@abc.ca.gov

  • 01 – Large Beer Manufacturer
  • 23 – Small Beer Manufacturer
  • 17 – Beer and Wine Wholesaler
  • 10 – Beer and Wine Importer’s General
  • 75 – Brewpub-Restaurant
  • 26 – Out-of-State Beer Manufacturer
  • Certificate of Compliance

We are moving into the final phases of development and testing to ensure the system is working properly, so beer prices can be posted as required in section 25000 of the California Business and Professions Code.

Once we complete the testing phase, we will determine the timeline for implementation and provide you with more information on how to begin posting beer prices online. By filing beer prices electronically, everyone involved saves time.

Filing Price Schedules

California Business and Professions Code Section 25000 requires manufacturers, importers, and wholesalers of beer to file and maintain price schedules with the Department.  The filing of price schedules is commonly referred to as price posting.  A price schedule must be filed for each county in which your customers have their premises. 

Sections 23671 and 23357.2 require the holders of certificates of compliance and out-of-state beer manufacturer certificates must also comply with Section 25000.  

Who must file prices?

All manufacturers (Types 01, 23, and 75), importers (Types 09 and 10), wholesalers of beer (Type 17), all holders of Certificates of Compliance and Out-of-State Beer Manufacturer Certificates (Type 26).

How to file prices?

Form ABC-701 is the form to use to file your prices. This form can be obtained under the “Licensing” tab on the Department website (www.abc.ca.gov). Form ABC-701 INSTR contains instructions on how to complete Form ABC-701. The instructions can be obtained under the “Licensing” tab on the Department website.

Completed Form ABC-701 must be filed with the Price Posting Unit. Various filing methods may be used, including email, fax, US Mail, private delivery services such as FedEx, UPS, etc., or may be hand-delivered to Department Headquarters.

If using the email method, you must first complete Form ABC-702 which is available under the “Licensing” tab on the Department website.

When to file prices?

Prior to the first sale of beer/malt beverages to customers in California.

How often to file prices?

If a new licensee, then prior to the first sale of malt beverages to customers in California. After the initial filing, amended schedules of selling prices must be filed when the licensee introduces new brands or types, new package configurations, new bottle/can sizes or when any price changes occur. If a filing licensee wants to lower a price to meet competition, then an amended schedule of selling prices also must be filed.

When are prices effective?

New schedules of selling prices are effective immediately upon filing.  Amended price schedules are effective ten (10) days after filing.  If the schedule is filed to meet a lower competing price, then the schedule is effective immediately if the competitor’s price is already effective, or at the same time as the competing prices become effective.   

The Department will not send a response to price posting submissions.  Licensees are encouraged to keep a copy of their price posting submissions for their records.

Any questions regarding price posting should be sent to the Price Posting Unit at PPS@abc.ca.gov or at (916) 419-2571.

Beer Brand Registration

California Business and Professions Code Section 25200 requires every manufacturer of beer to register their brand(s) of beer with the Department prior to the first sale of that brand in California.  Form ABC-412 is the form to use to register your brand(s).  This form can be obtained under the “Licensing” tab on the Department website.  Form ABC-412 INSTR contains instructions on how to complete Form ABC-412.  The instructions can be obtained under the “Licensing” tab on the Department website. 

Completed Form ABC-412 must be filed with the Price Posting Unit.  Form ABC-412 may be emailed to beerbrandregistration@abc.ca.gov, faxed to (916) 928-7625 or mailed to Department Headquarters.

The Department will not send a response to beer brand registration submissions.  Licensees are encouraged to keep a copy of their submitted beer brand registrations for their records.

Any questions regarding beer brand registration should be sent to the Price Posting Unit at PPS@abc.ca.gov or at (916) 419-2571.

Territorial Agreements

California Business and Professions Code Section 25000.5 requires every manufacturer of beer who sells and distributes beer in California to designate territorial limits in California within which the brands of beer manufactured by them may be sold by wholesalers.  A wholesaler of beer shall not sell any brand of beer unless they have first entered into a written agreement with the manufacturer of the brand which sets forth the territorial limits within which the brand shall be distributed by the wholesaler.  A copy of the agreement, and any amendments thereto must be filed with the Department.

Any questions regarding territorial agreements should be sent to the Price Posting Unit at PPS@abc.ca.gov or at (916) 419-2571.

Contact

Additional information may be obtained by contacting the Price Posting Unit:

Ana Martinez
3927 Lennane Drive, Suite 100
Sacramento, CA 95834
Email:  PPS@abc.ca.gov
Phone: (916) 419-2571
Fax: (916) 928-7025 (for price schedules only)