Oct 1, 2019

ABC Revokes the License of Rodeo Market in Salinas

The Business Sold Alcohol to Minors and was in Possession of Illegal Gaming Devices

(Salinas) – Agents of the California Department of Alcoholic Beverage Control posted a Notice of Revocation today at the Rodeo Market located at 634 Sherwood Drive in Salinas. Effective immediately alcohol sales at the location are prohibited.

The revocation is based on ABC accusations against the business, which has been licensed since July 13, 2015. Three accusations were filed, the two most recent accusations were appealed to the ABC Appeals Board.  The Board upheld ABC’s findings and disciplinary action on both cases.

The first accusation was filed after the Rodeo Market sold alcohol to a minor decoy on August 24, 2015 during an operation conducted by ABC Agents and resulted in a $3,000 fine in lieu of a 15-day suspension of the license.

The second accusation resulted from multiple visits from May to June 2017. ABC Agents witnessed the sale of alcoholic beverages to a minor, a violation of the California Business and Professions Code.  Agents also discovered two illegal slot machines and obtained payouts, and were sold counterfeit merchandise possessed on the premises, both violations of the California Penal Code.

The third accusation was filed after the Rodeo Market sold alcohol to a minor decoy on December 31, 2017 during an operation conducted by ABC Agents.

ABC protects communities through education and by administering prevention and enforcement programs designed to increase compliance with California’s alcoholic beverage laws. ABC encourages licensees to sign up for ABC’s Licensee Education on Alcohol and Drugs (LEAD) training free of charge. Licensees and their employees can get training at our LEAD registration page. They can also sign up for training in person in a classroom setting.

To learn more about ABC enforcement and prevention programs that can help increase public safety visit our Enforcement page and our Prevention page.

ABC is a Department of the Business, Consumer Services and Housing Agency.


Additional information may be obtained by contacting:

Public Information Office
3927 Lennane Drive, Suite 100
Sacramento, CA 95834
Email: pio@abc.ca.gov
Phone: (916) 419-2525

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