Recording Artists Against Drunk Driving Awarded Grant
RADD will promote alcohol safety on California College Campuses
Sacramento – The California Department of Alcoholic Beverage Control (ABC) has announced it will administer a grant for the Recording Artists Against Drunk Driving (RADD) in the effort to reduce impaired driving tragedies. The grant will boost community outreach efforts by RADD to increase safety on California roads and highways.
The $291,522.00 grant was awarded to RADD by the California Office of Traffic Safety (OTS) through the National Highway Traffic Safety Administration (NHTSA). Through this grant, RADD will hold many events (mostly virtual) on California college campuses during the year and it maintains a 24/7 online Resource Center at ww.radd.org, offering alcohol/driving lesson plans, social media posts and quizzes as well as printable posters and handouts to educate students about the dangers of impaired driving.
“We at RADD are extremely grateful for ABC and OTS’ continued support,” says RADD President, Erin Dugan Meluso. “We look forward to an exciting schedule of campus activities supported by emerging recording artists and influencers to encourage the college and bar-going demographic, and our young Marines, to practice responsible driving and road safety.”
RADD is now active on dozens of college campuses in California. The organization educates and encourages students to make a safe plan before they head out because drinking and driving is not an option.
“ABC embraces the opportunity to work with RADD on creative ways to increase safety around college campuses,” said Eric Hirata, Director of the California Department of Alcoholic Beverage Control. “Teaching young Californians to plan ahead helps make our roads safer and get everyone home safely.”
RADD’s grant program activities will run through September 30, 2021.
ABC protects communities through education, and by administering prevention and enforcement programs designed to increase compliance with California’s alcoholic beverage laws.
To learn more about ABC programs that help protect communities, prevent alcohol-related harm, and save lives, visit ABC’s website. ABC’s mission is to provide the highest level of service and public safety to the people of the State through licensing, education, and enforcement.
ABC is a Department of the Business, Consumer Services and Housing Agency.