Nov 4, 2020

MADD California and ABC Team Up through California Office of Traffic Safety Grant

Sacramento – The California Department of Alcoholic Beverage Control (ABC) has announced it will administer a $380,523 grant involving Mothers Against Drunk Driving (MADD) California. The grant will boost community outreach efforts by MADD to help reduce impaired driving and lower the number of Californians killed or injured in DUI crashes.

The grant was awarded to ABC by the California Office of Traffic Safety (OTS) through the National Highway Traffic Safety Administration (NHTSA). Through this grant, ABC and MADD California will partner together to reduce impaired driving in California. Additionally, MADD will educate the public about impaired driving in the effort to reduce driving deaths and injuries.

“MADD California is happy to work in collaboration with ABC and OTS to help end impaired driving, prevent underage drinking, and educate California communities about the perils of drunk and drugged driving says Patricia Rillera, MADD California State Executive Director.  We appreciate the confidence ABC and OTS bestows upon MADD California to carry out its vision.”

 MADD California brings awareness to students and DUI offenders about the consequences and impact of impaired driving through collaboration with educational leaders and institutions, public forums for students, and parents. MADD California also facilitates volunteer speakers who share their personal stories to a variety of audiences. They also use other tools to enhance educational efforts such as distributing educational materials to the community at public venues and providing information to the public. 

“ABC supports MADD’s efforts to educate the community about the impact of impaired driving and make the highways, roads, and streets safer in California,’ said ABC Director Eric Hirata.

 MADD California works closely with safety groups whose mission can assist in the battle to eliminate impaired driving. The grant program activities will run through September 30, 2021.

ABC protects communities through education and by administering prevention and enforcement programs designed to increase compliance with California’s alcoholic beverage laws. ABC licensees and their employees are encouraged to take ABC’s online LEAD training classes to help achieve higher compliance with alcoholic beverage laws. LEAD stands for Licensee Education on Alcohol and Drugs. You can now take the training online.

To learn more about ABC programs that help protect communities, prevent alcohol-related harm, and save lives, visit ABC’s website. ABC’s mission is to provide the highest level of service and public safety to the people of the State through licensing, education, and enforcement.

ABC is a Department of the Business, Consumer Services and Housing Agency.

Contact

Alcoholic Beverage Control
3927 Lennane Drive, Suite 100
Sacramento, CA 95834

Public Information Office
John Carr
Phone: (916) 419-2525
Email: John.Carr@abc.ca.gov

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