Public Service Announcement with Prevention Message
Message Reminds Minors there are Consequences for Trying to Buy or Consume Alcohol
How TRACE came about...
How TRACE came about...
Learn why the TRACE Protocol was created by the Department of Alcoholic Beverage Control and other
agencies. Also, see a dramatization of a TRACE investigation showing how ABC Investigators put
together diverse shreds of information to determine the source of alcohol to minors.
A successful case...
A successful case...
See a re-enactment of a real TRACE investigation as ABC Investigators
work together with the California Highway Patrol to find out who sold
beer to a 19 year old that drove drunk, killing himself and an
innocent 17 year old.
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