Related Links

• Trade Enforcement
• ABC Act
• California Code of Regulations (Title 4)

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DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL

TRADE ENFORCEMENT

Trade Enforcement Information

References

• Trade Enforcement Information Index (PDF)
• Comprehensive Non-Retail License Types and Privileges
• Retail And Non-Retail License Types and Basic Privileges
• Common Non-Retail License Types and Basic Privileges
• ABC Act, Business and Professions Code
• California Code of Regulations (Title 4)
• Media Resouces Related to Alcoholic Beverage Advertising
• Bringing Alcohol into California For Personal Use

Advisories

• Price Posting – Fuel and Transportation Surcharges (11/05)
• Direct Wine Shipments - New York State Reciprocity Determination (12/05)
• Gambling Advisory (4/05)
• Electronic Coupons ("Scanbacks") Advisory (3/04)
• Slotting Fees Advisory (3/02)
• Advisory For Wine Sales Event Permit (Type 81)
• Wine Direct Shipper Permit (License Type 82)

Court Cases

• Bronco Wine Company v. ABC (8/04)
• The People v. Miller Brewing Company (12/02)

Forms - Non-Retail

• List of Non-Retail Forms (available in PDF format)

ABC has oversight responsibility for administration and enforcement of the trade practices provisions of the ABC ACT. ABC's Trade Enforcement Unit initiates and coordinates investigations and accusation proceedings against licensees arising out of either statewide or local trade practices situations. Unlawful alcoholic beverage industry practices include commercial bribery, consignment sales, excessive retailer credit and free goods. The unit provides expertise and guidance to ABC's field staff in the application of the trade practices and supplier licensing provisions of the ABC Act and serves as ABC's principal source of policy interpretation on issues relating to trade practices and non-retail licensing. It also responds to requests from attorneys and industry members for review and approval of advertising, merchandising and promotional programs. The unit is located at Headquarters and is administered by the Chief, Trade Enforcement Unit .

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Trade Enforcement Unit Contacts

Primary Contacts	Phone	ABC Office
Matthew Seck Chief	(916) 419-2574	ABC Headquarters
Alma Yamada Assistant Chief	(916) 419-2575	ABC Headquarters
Matthew Botting Special Counsel	(916) 928-9806	ABC Headquarters
Kathryn Sandberg Investigator	(916) 419-2576	ABC Headquarters
Karen West Investigator	(916) 928-2160	ABC Headquarters .
Diana Villanueva	(619) 525-4650	ABC Headquarters: Price Posting, Beer Label Approval, Shipping Certificates