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DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL

Target Responsibility For Alcohol Connected Emergencies (T.R.A.C.E)


What is T.R.A.C.E.?

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Related Press Releases

Related Videos

    Public Service Announcement



    Public Service Announcement with Prevention Message

    Message Reminds Minors there are Consequences for Trying to Buy or Consume Alcohol

    How TRACE came about...



    How TRACE came about...

    Learn why the TRACE Protocol was created by the Department of Alcoholic Beverage Control and other agencies. Also, see a dramatization of a TRACE investigation showing how ABC Investigators put together diverse shreds of information to determine the source of alcohol to minors.

    A successful case...



    A successful case...

    See a re-enactment of a real TRACE investigation as ABC Investigators work together with the California Highway Patrol to find out who sold beer to a 19 year old that drove drunk, killing himself and an innocent 17 year old.

    Minors & Alcohol - Part 1 (English)



    Minors & Alcohol - Part 1 (English)

    Protect Your Family and Friends!

    Minors & Alcohol - Part 2 (English)



    Minors & Alcohol - Part 2 (English)

    Protect Your Family and Friends!

    Menores y Alcohol - Parte 1 (Spanish)



    Menores y Alcohol - Parte 1 (Spanish)

    Protege su Familia y Amigos

    Menores y Alcohol - Parte 2 (Spanish)



    Menores y Alcohol - Parte 2 (Spanish)

    Protege su Familia y Amigos